Account Executive

Company: Mid-size Advertising/Marketing Firm in St Petersburg, FL

Location: Jacksonville, FL or Mobile, AL

Education Level: Bachelor?s Degree

Fast Food Marketing a Plus

 

We are currently seeking an Account Executive to handle local advertising and marketing for one of the nation?s leading Fast Food restaurants.

 

Account Executive Responsibilities:

-Work as a liaison (for the Agency) between the Corporation and its Franchisees in markets in the South East.

-Initiate, develop and execute local market promotions to build brand equity, top of mind awareness and build sales and traffic at the restaurant level

-Analyze connections in data, events and trends; analyze and understand complex problems to find actionable solutions to achieve brand/client objectives.

-Oversee sales forecasting and maintain all budgets as they relate to media and local marketing expenditures.

-Present quarterly business and marketing updates, and results, to the local co-ops.

-Build relationships with Franchisees and Corporate partners that build trust and confidence in the Agency.  Ability to build consensus and influence partners is a must.

-Develop a firm grasp of the economic indicators and competitors in each market and be able to discuss them at will.

-Manage day-to-day interaction with key marketing contacts.


Job Requirements:
-Bachelor Degree; 3-5 years experience within the Fast Food industry, or, other fields

 that operate as a Corporate-Franchise co-op association

-Disciplined self starter with ability to work independently.  Energetic and confident speaker.

-Manage demanding deadlines through excellent multi-tasking, project management and prioritization skills.

-Creative skills with the ability to problem solve and seek alternative solutions to job tasks, and generate fresh ideas.
-Strong interpersonal skills, tact and strong written and oral communication skills.
-Strong organizational skills and keen attention to detail,
-Proficient computer skills including Word, Excel and PowerPoint
-Work from your home in Jacksonville or Mobile-Pensacola area as a satellite office.

-Agency support team is located in St Petersburg, FL.


Scope/Dimension:
-Moderate travel required