Director of Sales, Marketing, & Outreach-Americhoice

UnitedHealth Group is an innovative leader in the health and well-being industry, serving more than 55 million Americans. Through our family of companies, we contribute outstanding clinical insight with consumer-friendly services and advanced technology to help people achieve optimal health.



AmeriChoice, a UnitedHealth Group company, is a recognized leader and innovator in providing managed health care solutions to its Medicaid membership.  With over a decade of growth and success we are poised for continued expansion of our services in this dynamic marketplace. Our commitment to this specialized market makes a genuine difference in thousands of lives. Join us, do rewarding work, and build a great career.

 



The Director will be responsible for the development and on- going updating of a Marketing Research Plan, management of all market and product research and analysis, competitive analysis, special prospecting projects, cost analyses, direct mail campaigns and focus groups.
1.) Initiate and direct all research initiatives including qualitative and quantitative projects from concept through to product and copy testing.
2.) Design and execute research proposals
3.) Create and direct market research analysis function including competitor and customer databases, product and market segment research, customer research & prospecting, acquisition targeting, and resource library.
4.) Scope of research should include concept, product and copy testing, as well as market analysis.
5.) Analyze secondary research.
6.) Develop systems to analyze and track all data and findings.




Marketing professional with 5-8 years of marketing experience, preferably in healthcare.
Experience with product, market and competitive analysis, qualifying product opportunities (including research, focus groups, etc.) and quantifying results.
Expertise with web-based databases and platforms.
Good communication skills, persuasive with colleagues, management and clients.
Strong analytical skills.
Ability to focus on bottom line.
High energy, creative individual.
Bachelor's degree in Marketing or related field required.
Master's Degree in Marketing or Healthcare a plus.

Diversity creates a healthier atmosphere: equal opportunity employer M/F/D/V