Zone Marketing Coordinator

Responsibilities:

? Promotes and protects the Whataburger Brand.

? Provides itinerary to Division Marketing Director or Regional Marketing Manager that outlines goals, focus, travel plans, and other related issues.

? Reports any outdoor billboard condition changes, as required.

? Identifies and reports LSM tools needed such as advertisements, materials, premiums, and Point of Purchase materials (POP), that are not currently provided.

? Recommends media opportunities (outdoor billboards, media-based sponsorships, etc.) based on store needs and store environment.  Follows up on process to ensure media elements are consistent and meet Whataburger Brand standards.

? Provides reports on any market or unit conditions that may affect the outdoor billboard program or other LSM programs such as unit closings, openings or highway construction.

? Reviews and recommends sponsorship proposals to Regional Marketing Manager or Divisional Marketing Director.

? Assumes additional responsibilities as assigned.

 

Requirements:

? Minimum 4 years? previous marketing experience, preferred.

? Prior experience managing franchisee relationships, advertising, local store marketing and sponsorship management, preferred.

? Excellent verbal and written communication skills and well-developed analytical skills.

 

Must past drug and background screen as well as have an acceptable driving record.