Relationship Marketing Manager

For well over a century, Nestl? has been making the very best food and beverage products for families around the world. In the U.S., Nestl?'s well-known brands include: Nestl?? Toll House?, Nestl?? Nesquik(tm), Nestl?? Carnation? Coffee-mate?, Stouffer's?, Stouffer's? Lean Cuisine?, Nescaf??, Libby's? Juicy Juice?, Buitoni?, Taster's Choice?, PowerBar?, Nestl?? Crunch?, Nestl?? Butterfinger?, Wonka?, Friskies? Fancy Feast?, ALPO?, and Mighty Dog?.

For the eighth consecutive year, Nestl? USA was named 'Most Admired Food Company in America' by Fortune magazine. Nestl? in the USA is comprised of the following: Brands Company (including Beverage Division, Confections & Snacks Division, Foreign Trade Division and the Sales Division), Nestl? Prepared Foods Company, Buitoni North America, Nestl? Nutrition, Nestl? Purina PetCare Company and Nestl? Business Services. Within each company, there are functional support groups to produce, market and deliver quality brands and products to our consumer.

Headquartered in Glendale, Calif., Nestl? USA has 21,000 employees, $12.5 billion in sales with 51 manufacturing facilities, 5 distribution centers and 59 sales offices across the country. For more information, visit us at www.nestleusa.com

EOE/MFDV
Nestl? is an 'Equal Opportunity Employer' and is looking for diversity in candidates in employment.



POSITION SUMMARY:
As Manager, Relationship Marketing, this position focuses on all aspects of the Nestl? Consumer Relationship Marketing (NCRM) effort. It is imperative that we increase engagement and interactivity with consumers and this position should leverage industry trends, best practices and opportunities to develop tangible solutions for Nestl? and its brands. This position also actively participates in defining, developing and executing holistic communication strategies that activate the OBI and works in concert with Marketing, other members of the Communication Group and our agency partners. This position strategically leverages the NCRM Infrastructure (e.g. Data Nest, E.piphany) to support all relationship marketing efforts. This position is also responsible for managing the interface with various relationship marketing and interactive agencies and vendors. This position works across all Nestl? U.S. operating companies as well as with Nestl? S.A.

PRIMARY RESPONSIBILITIES:
Be known as the resource/center of excellence for NCRM best practices, including identifying opportunities for Nestl? to increase engagement with its Most Valuable Consumers, sharing division/brand learnings on the identification of MVCs, developing strategic relationship marketing plans that leverage both existing and emerging touchpoints, database optimization and utilization, leveraging contact opportunities (loyalty, cross sell, etc.) and identifying retailer/partner opportunities. Also, implementing and enforcing the Nestl? USA Privacy Policy and Database Best Practices and other processes.

1. Develop and implement NCRM long term strategy that will leverage emerging technology and resources to increase engagement, interactivity, relevance and loyalty among our MVCs. Ensure that Nestl? is at the forefront of emerging touchpoints and technology and develop recommendations that leverage these to deliver against brands/multi-brand business objectives and holistic communications plan objectives. Participate in the management of all multi-brand relationship marketing programs (e.g. Very Best Kids). Lead internal and external support groups to manage the day-to-day deliverables of the programs.
2. Lead internal and external technical and business teams to create and manage the NCRM Infrastructure. Continue to provide recommendations to keep the NCRM Infrastructure aligned with the business needs of Nestle USA and other Nestle companies in the U.S., as well as to determine ways to optimize data capture, increase utilization and drive synergies and efficiencies. Support, and as needed update, our Privacy Policy to retain consumer trust while remaining competitive in the marketplace and to ensure optimal marketing value.
3. Develop and recommend opportunities to generate lifestage/lifestyle programs leveraging the total portfolio (e.g. Family Dinner/NHW/Hispanic).
4. Develop and conduct training on all aspects of Relationship Marketing to ensure that the organization is leveraging current assets to the fullest and is staying abreast of industry trends and opportunities.
5. Coordinate and facilitate relationships with preferred pool of relationship marketing/interactive agencies.

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:
BS/BA in a related field preferred

EXPERIENCE
Minimum 10+ years experience in consumer relationship marketing, particularly in the interactive, digital and database marketing areas. Related Agency or Client experience. Experience developing/evaluating/executing relationship marketing/interactive programs. Experience working with and managing multiple partners and agencies. Strategic use of technology and tools (e.g. websites, database/data warehouse, data mining)' Packaged goods experience preferred

SKILLS:
Ability to lead through influence. Strong analytical skills with the ability to interpret data and make strategic recommendations. Excellent communication, project management, facilitation and organizational skills. Ability to prioritize, meet deadlines and work independently. Proven success of working collaboratively on cross-functional teams. Ability to interact with all levels of management to accomplish objectives' Budget management.

RESPOND HERE! Respond immediately by accessing the following
dedicated online response form which will allow you to cut and paste your
resume. This form will go directly and immediately to the
hiring authority for this position. Access the online response form at:
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