Senior Marketing Manager-Packaged Salads

PRIMARY JOB RESPONSIBILITIES:

Lead all marketing activities for base business packaged salads product category throughout North America.  Develop short and long term marketing objectives, strategies and tactics to ensure the brand?s leadership and attainment of volume, share, profit and budget goals. Provide ongoing upward and downward communication within business regarding business performance vs. current objectives.  Develop and execute all initiatives including market research and business analysis, identifying and launching new products, channel opportunities and growth plans, product improvements, consumer promotion programs, advertising copy and media plans, sales promotion, pricing, and packaging.  Establish and maintain relationships with external partners and other areas of the business, division or company that will ensure achievement of business objectives. Manage budget.  Other duties as assigned.

 

REQUIREMENTS OF THE POSITION: 

EDUCATION:  Bachelor?s degree required;  MBA strongly preferred

 

EXPERIENCE:  Five to ten years brand management marketing experience in traditional consumer packaged goods environment

 

SKILLS: Strong business analysis integrating internal shipment information and syndicated data (IRI or Nielsen).  Experience developing and analyzing qualitative and quantitative custom research.  Strong P&L management and financial analysis.  Expertise in project management and leading cross functional teams consisting of both internal groups and external suppliers.  Excellent oral and written communication skills.  Leadership skills, negotiation and problem solving ability, and ability to work under pressure.