Vice President, Marketing

Perfect Market Technologies, Inc. is a venture-backed (Mayfield/Idealab), next-generation search engine committed to innovating the way consumers navigate the web. Snap (the core PMT brand) was founded by Idealab Chairman Bill Gross (of GoTo.com/Overture Services, the leading pay-for-performance search engine that was sold to Yahoo in 2003) and launched in the Fall of 2004 to accolades from both the search industry and general business press.



Perfect Market Technologies, Inc. is looking for a Vice President of Marketing who will be responsible for the creation and implementation of consumer marketing strategies to build the Snap.com. brand and deliver on the growth targets of the company. You will direct customer acquisition and retention programs, promotions, customer communications, creative services and partner marketing efforts that result in rapid growth of new customers and increases in customer lifetime value. The company?s goal is to build Snap into a mainstream consumer brand.



Key Responsibilities will include:



1.Lead the team/efforts to launch a new general purpose search engine in a market that is dominated by Google, Yahoo, et al. This is not for the faint of heart.



2.Since we can?t out-spend Google and Yahoo, we are going to have to out-think and out-innovate them (the same strategy we?re using to develop the product.) We need someone who will lead this effort.



3.This will require a judicious blend of generating publicity with PR, generating traffic with search/Internet advertising, all the while building a brand that will grow in time.



4.This is a critical executive position at PMT. Solving this equation ? driving traffic at an affordable cost while building a brand that people will talk about?will determine the Company?s near-term success. While reporting to the COO, this person will have day-to-day interactions with the entire executive team including the Chairman and CEO



5.Provide outstanding daily direction and leadership to the marketing team to inspire innovative thinking and approaches to problem solving. Strengthen and maintain a can-do, goal-oriented, entrepreneurial environment that stresses employee accountability and teamwork. Provide team members with ongoing coaching and feedback.



Essential Job Duties:



1.Lead company?s customer acquisition efforts including online and offline advertising, search engine marketing, and affiliate program, customer activation efforts, co-marketing programs and partner marketing initiatives.



2.As part of the above, manage an extensive test program to identify the most cost effective customer acquisition vehicles/programs.



3.Recruit, train and develop members of the marketing team.



4.Develop benchmark criteria to measure the efficiency and effectiveness of these tests and their succeeding programs.



5.Concurrent to the above traffic acquisition programs, must initiate the development of Snap?s ?brand character? representing the intangible aspects of the snap customer promise. This effort should include the analysis of customer personas, brand positioning, creative design, and Marcom messaging.



6.Manage the Company?s relationships with external marketing agencies and partners. Select and manage key advertising and other marketing agency relationships.



7.Lead the development of the company?s customer segmentation models, targeting of programs to specific customer segments and continuous improvement of programs through testing and measurement of results.



8.Keep a pulse on the consumer to develop the most effective marketing and messaging strategies. Maintain a fact-based understanding of consumer attitudes and key buying factors.



Position Requirements:



?This executive will be an innovative and creative consumer-oriented Marketing Executive with 10+ years experience in a well respected, marketing-driven organization coupled with experience in the online arena and exposure to entrepreneurial settings. This candidate should possess a demonstrated track record of success in developing marketing strategies to support business growth, ideally with a new technology product/service.



?A demonstrated track record of having created innovative online marketing programs in consumer businesses characterized by dynamic changes and where the adoption of new technologies and habits, and acquisition of new customers at an efficient cost were a key part of the business environment. Ideally, this will include experience in developing web-based offerings that attract visitors, convert them to loyal users, and increase customer retention.



?Experience with building a strong foundation in customer segmentation, targeting, direct response, program testing and measurement, optimization of media spend, web merchandising, market research and work with agency partners.



?Must be decisive, consumer focused and capable of developing and managing strong relationships/communications with Sales, Product Management, Engineering, and Senior Management.



?Bright, quick, creative ?out-of-the-box? thinker, who can be a change agent and will create best-of breed Marketing programs.



?Autonomous, self-starter with start-up experience; comfortable working in a rapidly changing environment with ad-hoc processes.



?Key attributes: positive mental attitude, honest, direct, take-charge, good sense of humor.



?A quick study with excellent written and verbal communications and highly professional presentation skills and demeanor.



?Strong leadership skills which incorporate a proactive management style.



?Excels at both solving complex problems and selling those solutions to superiors, peers and team members.



?An outstanding work ethic, high-integrity, team player attitude.



BS/MS EE, CS or related field or MBA desirable.



INTERESTED CANDIDATES SHOULD SUBMIT THEIR RESUMES BY VISITING THE IDEALAB WEBSITE: