On the road with Sheila

Insurance guru and esure founder Peter Wood was basking in the company of his own personal harem at Jo Malone on Sloane Street on Wednesday night, hosting a "strictly girls only" evening of "relaxation and pampering" at the luxury beauty store to launch esure's new car insurance for women. Playing up the sexist nature of the product, esure has dubbed it the cringe-worthy Sheilas' Wheels.

Male esure managers were told the only way they could get a look in at the launch was if they dressed up as waiters and served champagne and canapes all night long - which eight men, including the finance director, duly did. The "girls" were sent home with a stash of sweet-smelling Jo Malone products, plus a Sheilas' Wheels bag that - in keeping with the stereotyping theme - came complete with an atlas.

Ray Kelvin's mum is certainly a conscientious employee of the Ted Baker clothing chain run by her son. Not only does Trudy (whom Mr Kelvin refers affectionately to as Ted's Mum) cut the ribbon at all the new stores, but the 79-year-old can be spotted behind the till at the Covent Garden branch every Saturday. With Mr Kelvin's birthday coming up tomorrow, Mrs Kelvin is having a tough time choosing between selling Ted Baker gear and spending the day with her son and grandsons. Mr Kelvin says: "Undoubtedly the shop will win."

The laddish Telegraph editor, Martin Newland, reckons the FT is "seriously worried" about his revamp of the paper's business section. The Pink 'un is a "sitting duck", opines Mr Newland, having lost touch with its readers - who these days care more about paying off the mortgage (on their investment properties) than ideology. "I think it's in deep shit," he says. "You simply cannot have such a lemon-sucking approach to business reporting ... it has to be more affirming of the practice of making money." The Telegraph's Philip Green supplement debuts on Monday.