Marketing Specialist

Pearson Education is an Equal Opportunity Employer EOE/M/F/V/D.

We are recruiting out of the following Pearson offices: Indpls, IN; Boston, MA; Upper Saddle River, NJ and San Francisco, CA.

The position of Marketing Specialist is responsible for cost-effectively creating and executing promotions to maximize awareness and sales for assigned products published by the IT Pro/Cert group. These promotions include trade shows, space advertising, brochures, and other end-user marketing initiatives. The position also requires copy writing, frequent communication with designers, editors, authors, and customers' as well as the execution of various marketing activities. Success in the position will be judged upon the specialist's ability to generate and execute revenue opportunities. The goal of all activities will be to creatively and cost-effectively capture the attention of both our end-users and our sales channels, and prompt them to take action on our products.

-Work w/Marketing mgmt to collect and maintain marketing research to keep abreast of specific industry trends and better understand the voice of the customer.
-Generate selected individual title and cluster campaigns and pieces, advertisements, brochures, teasers, and other marketing premiums to increase awareness and sales of products.
- Write copy and give design vision for ads, brochures, fliers, and other premiums. Work with design team to ensure materials are produced to spec.
- Write copy for online promotions and other forms of electronic B2C messaging. Contribute to the development of sales presentation materials.
- Strategize to implement creative promotional campaigns.
- Build metrics into promotions. Monitor results and regularly report them to management.
- Gather editorial and author feedback to optimize marketing materials.
- Plan and supervise presence at conferences and trade shows supporting assigned product lines.
- Work with others to determine conferences and trade shows to attend. Establish the goals to be achieved and messages to be delivered at each event; contribute to the development of promotions that will attain these goals; determine future trade show strategy.
-Monitor trade show costs and report on actual costs vs. budget.
-Manage booth at selected trade shows, Overseeing set-up and break down as well as booth duty schedules. Train other staff or work with centralized Pearson trade show group as needed. Schedule and lead trade show launch meetings. Devise SMART goals to measure success of each conference.
-Support author speaking engagements with book collateral, and where appropriate, act as liaison to sales outlets.
-Implement marketing activities supporting the assigned product lines. Coordinate the distribution of promotional materials to authors, sales channels, and end customers. Act as product knowledge source for internal and external constituencies.

- Ability to manage time effectively to balance many projects and shifting priorities.
- Ability to create innovative and accurate marketing materials and strategies on time within limited budgets
- Ability to stay abreast of a constantly-evolving marketplace and acting as champion of a diverse product line
-Self motivated professional with 3+ years of demonstrated experience effectively marketing products.
- Ability to disseminate complex technical information and translating it into layman's terms
- College Degree preferred, but will accept equivalent years of successful work experience.
- Must be team player with strong communications skills.
- Organizational expertise and writing proficiency required.
- Some design skills, or at minimum a keen 'eye for design' required.
- Previous experience in Conference/trade show presence and development of creative marketing materials.
- Proficiency as a user of personal computers and software applications required.
- Ability to travel as needed to:customers, sales meetings, tradeshows and conferences.

If you would like to apply for this position and meet the minimum qualifications for the opening, please submit your resume no later than August 1, 2006, to our on-line database by going to the www.pearsoneducation.com to apply. Please note: No resumes will be accepted via the mail, fax or walk-in. All applicants must submit their interest no later than August 1, 2006.
Equal Opportunity Employer m/f/d/v

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